Since 1967 Annabel Trends has been a family company dedicated to supplying the marketplace with giftware that sets trends, with strengths in design, colour, practicality and presentation.
In 2006, Annabel Trends relocated from Melbourne to the Gold Coast in Queensland. It is here at the Burleigh Heads factory that a large proportion of the giftware is made and assembled. Fabrics, ribbons, packaging and products are sourced all over the world. Although Annabel Trends' began with kitchen napery, which is still a strong line for the company today, other product categories emerged: garden gifts, scented therapeutic and soothing products, travel accessories, spa and pamper products, bath and body products, baby gifts, and decorative home wares.