Maive & Bo

During her pregnancies, after battling through racks of clothing, desperately searching for flattering maternity wear, our founder came to realize the fashion industry had failed expectant mothers. Shapeless sweaters? Dull colour palettes? Plain dresses? Wild price tags? Umm, no thanks.

Why didn’t anyone understand: just because your body is expanding to make room for the new love of your life, doesn’t mean your entire sense of style needs to go out the window. With that in mind, it was time to redefine the idea of dressing the bump. It was time to make maternity fashion stylish again. And so, armed with a mission to serve expectant mothers who wanted to maintain their sense of style, in 2016, the idea for Maive & Bo. was born.